8 Tricks On How To Attract Students For Coaching

8 Tricks On How To Attract Students For Coaching

Do you own a coaching center?  Are you looking for how to attract students for coaching?.  In this post,  you’ll see steps on how to attract students for coaching.

In our previous post, we showed you exactly how to start a coaching center. If you read the post, we gave you all details on the coaching center business plan. So it’s important you read the post.

There are many coaching centers out there to compete with. Now the question is,  how do you get students to your coaching class?. We’ll go straight to the point and show you how to attract students for coaching.

How to attract students for coaching

8 Tricks On How To Attract Students For Coaching

1. Attract students using bonus deals 

A bonus deal is a very good strategy to attract students to your coaching center. You can set up a referral program where you give bonuses to students that bring in more students to your coaching center. 

2. Attract students for coaching using marketing tools

Making use of marketing tools is another great way to attract students to your coaching class. You can use social media marketing tools to get more students to your coaching center.

You may like: Coaching Center Business Plan (Start A Coaching Center)

3. Make use of advertising and promotion to attract students for coaching 

One of the most effective ways to attract an audience is through advertising and promotion. It helps you to reach more people, even the people that don’t know you.

So with advertising and promotion,  you can be able to attract students for your institute. 

4. Know who your competitors are

There are reasons why you should know who your competitors are. You need to study them and know the strategy they’re using to attract students for their coaching. Once you discover that,  you follow their strategy and even do more.

5. Offer some learning materials for free

Free stuff is enough to win people’s hearts. You can apply the free stuff strategy to get more students.

Sometimes,  students can’t afford to buy some training materials, you can help them out by giving out some for free. That way, they’ll even be the ones to advertise for you.

6. You can attract students for coaching by being available in classes

In most cases,  people hire instructors for their coaching center, and are not always seen in the training institute. Most times people like seeing the owner of the coaching center and that’ll give them a lot of confidence.

7. Make provision for online registration

These days, people look for opportunities on the internet. You can take advantage of this and provide online registration for your coaching center

8. Make provision for tourism

You’ll agree with me that students love visiting a tourist center, if you make provision for it,  it can help attract students for coaching.


There are many coaching centers in India,  USA, Canada, Australia, UK, Nigeria etc,  depending on your location. What strategy do you use to get students for your training class?. Below are the highlights:

  • Bonus deals
  • Marketing tools
  • Advertising and promotion
  • Know your competitors
  • Offer learning materials for free
  • Be always seen in class
  • Have online registration portal
  • Make provision for tourism